This year’s Galentine’s Day Gala was held in late January at The Carlyle Venue in Atlanta. Hosted by Sherri J, this event is hosted for Prominent Business Women, “ranging from Entrepreneurs, Corporate Executives, Administrative Personnel, and many other business areas, who are interested in celebrating, honoring, and engaging with one another in a professional, yet elegant and luxurious setting.” Ultimately, this one-of-a-kind event is dedicated to Women’s Empowerment.
Creating the Galentine’s Day Gala was a three-day production. We started with the ceiling drapery and chandeliers, then worked the perimeter of the space, stage and lastly, tables and lounge areas.
Guests were welcomed to the event with a red carpet arrival completed with a dramatic organic red balloon design. The welcome sign was stunning and right on them with deep reds, gold, and plenty of red floral accents.
The cocktail hour gave guests the chance to engage and enjoy photo moments, interact with each other, and be entertained prior to the start of the gala. There was an affirmation board with ‘I am’ statements to remind each woman that they are THAT girl— queen, wealthy, respected, & more. This was a great addition to the decor, tying in the women empowerment theme.
One of the key design elements for the Galentine’s Day Gala event was texture. With a monochromatic palette, we never want the decor to be flat or one-dimensional. The key to creating movement and making each element pop was utilizing different fabrics and florals with a variety of shapes and structures. Some of the florals featured dried elements that gave an explosive shape. Lighting also played a big role in transforming the space, as well as the custom dance floor and red carpet.
We of course had to include focal points of red roses because Galentines and Valentines just beg for it! It was beautifully feminine while also being bold and strong with deep reds.
When creating an incredible, immersive guests experience, the tabletop design is critical. We used several custom pieces in the place settings – including the chargers, table numbers and heart-shaped menu/program cards. A combination of high and low centerpieces can be admired from afar, as well as up close. Comfortable, yet glamorous seating also played a key role.
Many of the women wore beautiful, elegant red dresses that perfectly fit the occasion. It truly was an honor to plan and design this event!
Find more of our favorite moments on Instagram.
Photos by Janet Howard Studio
If you have an event you need planned, we’d love to help bring your vision to life! Check out our other blog posts to see our past work. We plan everything from brand events to weddings to birthday celebrations & more. Contact us to create some magic! You can view our portfolio here to see our past work and creations.